West Reading – Catalyst for Greater Reading Revitalization

Click image below to view video (1:08).

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We’re pleased to launch our in-depth series on West Reading with this segment highlighting the role of West Reading in the larger Greater Reading revitalization. We recently met with Jon Scott, President and CEO of the Berks Economic Partnership, to get his thoughts on the subject.

“The community has a totally different look and feel than it did just eight years ago. It’s really renaissancing and become a catalyst for this whole corridor concept, ” he said. “It’s proof positive that great things can indeed happen.”

Join us over the next few weeks to hear from many others involved in making West Reading what it is today.

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Download Video: Quicktime, Running time: 1:08, 7MB

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RiverFest – Reminder of the New River Development in Reading, PA

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The recent RiverFest celebration in Reading, PA provided many opportunities to be reminded of the development efforts in progress along the stretch of the Schuylkill River running through the region. RiverPlace Development Corporation’s Bob Behling spent some time with us on camera in July explaining the details.

Video: RiverPlace’s Bob Behling – Using the Power of the Schuylkill to Unite Communities

Video: RiverPlace’s Bob Behling – Details on River Development Projects

NOTE: The image above is of part of the mural on the canal bridge near the Reading Area Community College’s Campus. The plate reads “Built by The Pennsylvania Steel Co., Steelton, PA, 1915”

The image below looks upriver along the walking path, which features the first in a series of planned plantings of Japanese Cherry Trees.

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This segment is sponsored by Pipe Up! Media, LLC, a Greater Reading, PA-based company offering web video, blogging, and search engine optimization services for companies of all sizes. Pipe Up! Media, LLC, is proud to support the strengthening and revitalization of our community. Contact them at info@pipeupmedia.com.

Jon Scott, Berks Economic Partnership, On Drawing New Business to Greater Reading, PA

Click on image below to view video.

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Having been impressed with last year’s U.S. Air Attaché special advertiser section showcasing Greater Reading, we were anxious to meet the agency behind the project. It turns out that things at the Berks Economic Partnership are just getting started, as CEO Jon Scott explains in this segment.

We asked him about key things that will draw business to Berks County. He named the impressive workforce, proximity to major metropolitan areas, and overall quality of life. What’s new to the mix, he explains, is that the region is beginning to market itself to the outside world.

Also new is the realization that the region needs to operate as a unified whole. “As a community, we need to work together for community and economic development,” Jon said. “We need to speak with one voice.”

It seems to be working. Not long ago the region secured $15 million in state funding, something to which Governor Rendell himself proudly alluded in a segment here on Berks.TV just last week.

Of course, we were glad to hear Jon speak about the power of the Web as a way to promote the community. “It’s the foremost marketing tool any community has in this day and age,” he said. We couldn’t agree more.

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Download Video: Quicktime, Running time: 4:40, 41MB

If you’re having difficulty viewing this video, you may need to download Quicktime from the Apple website.

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pipeupmedia_logo200.jpg

This segment is sponsored by Pipe Up! Media, LLC, a Greater Reading, PA-based company offering web video, blogging, and search engine optimization services for companies of all sizes. Pipe Up! Media, LLC, is pleased to announce that they’ve recently become part of the Greater Reading Chamber of Commerce and are proud to be doing business in Berks County. Contact them at info@pipeupmedia.com.

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